A Sales Forecasting Model Using the Average Trend Method:  A Case Study of Tempekita Products at PT Rumah Tempe Indonesia

Maria Assumpta Wikantari

doi:10.55927/eajmr.v4i12.508

Authors

Maria Assumpta Wikantari Universitas Pembangunan Nasional “Veteran” Jakarta

DOI:

https://doi.org/10.55927/eajmr.v4i12.508

Keywords:

Tempe, trend analysis, sales forecasting, rumah tempe indonesia

Abstract

Tempe, a traditional Indonesian soybean-based food, has long served as a primary source of protein for the population. However, traditional tempe production practices often cause environmental issues due to unprocessed waste. As a solution, Rumah Tempe Indonesia introduced hygienic and eco-friendly tempe production under the brand Tempekita, offering better quality and durability than traditional products. This study aims to analyze the sales performance of Tempekita using the least square and seasonal index forecasting methods. Quantitative data were collected through interviews, The combination of the least square and seasonal index methods provides valuable insights into sales trends and supports RTI in developing more effective marketing strategies. These findings highlight the importance of innovation in the production and distribution of hygienic tempe.

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