Management of Instagram Social Media @jbradiojogja as a Media for Disseminating Information in Maintaining the Image of Radio Jogja Belajar

Abstract

This document discusses the social media management strategy Instagram @jbradiojogja in strengthening the dissemination of information and maintaining a positive image. Through an interview with Ria Purnamasari SIP, it was found that unique and educational content combined with educational entertainment is the key to maintaining audience interest. Apart from that, the importance of using language that is easy to understand is also a focus in disseminating information. Additionally, real-time interactions need to be improved to increase user engagement. By publicizing activities and presenting relevant sources, @jbradiojogja can be better known and accessed by the public. The use of visual media such as videos also helps enrich the content and makes it easier to understand the material. Thus, effective social media management can have a positive impact on Radio Jogja Belajar.