Instagram @aksesmu.id Social Media Management in Strengthening Company Image PT Sumber Trijaya Lestari

Abstract

The lack of interaction in the form of likes, comments, and shares from Instagram posts @aksesmu.id is a problem that needs to be revealed in its management. Aksesmu must be able to encourage the audience to interact as seen from the content and captions on Instagram @aksesmu.id. The purpose of this study is to describe the management of Instagram social media @aksesmu.id in order to increase engagement which has an impact on strengthening the company's image. This study uses a qualitative research method that is descriptive in nature. Data collection techniques through interviews, observations, and documentation. Data validation through data source triangulation techniques. The results of this study include the four dimensions of The Circular Model of Some Theory by Regina Luttrell, namely: (1) Share stage, consisting of Connect, Build Trust, and Identity Channel (2) Optimize stage, consisting of Messaging, Brand, and Value (3) Manage stage emphasizes the monitoring stage (4) Engage stage, emphasizes influencer relations. This study can provide insight for researchers in understanding the management of Instagram social media in order to achieve effective goals.