Implementation of Green Entrepreneurship at PT Greenfields Indonesia

Dewi Ayu Dyah Ningrum; Aisya Ramadhani; Abdul Hamid; Sudarmiatin Sudarmiatin; Naswan Suharsono

doi:10.55927/eajmr.v4i5.161

Authors

Dewi Ayu Dyah Ningrum Universitas Negeri Malang
Aisya Ramadhani Universitas Negeri Malang
Abdul Hamid Universitas Negeri Malang
Sudarmiatin Sudarmiatin Universitas Negeri Malang
Naswan Suharsono Universitas Negeri Malang

DOI:

https://doi.org/10.55927/eajmr.v4i5.161

Keywords:

Green Entrepreneurship, Sustainability, Manufaktur

Abstract

This research discusses the implementation of green entrepreneurship at PT Greenfields Indonesia, a manufacturing company that has started to apply green concepts in the implementation of its operations. As the largest livestock integrated manufacturing company in Southeast Asia, PT Greenfields Indonesia is a company committed to implementing an environmentally friendly concept. Starting from the process on the farm, the production process in the factory, product packaging, waste treatment, to preparing CSR for the environment around the factory and farm. This research uses a qualitative method, this research aims to display the implementation of green entrepreneurship that has been applied at PT Greenfields Indonesia. The results of this study show that the implementation of green entrepreneurship not only supports survival, but also improves the company's image and consumer loyalty. In the future, it is hoped that this research will be able to become additional literature for future researches.

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www.greenfieldsdairy.com diakses pada 6 April 2025.