The Effect of Social Media and Event Facilities on Visitor Satisfaction at the Sunday Race Event at Mandalika Kuta Circuit

Bintang Syukurillah; Rusminah HS

doi:10.55927/eajmr.v4i6.228

Authors

Bintang Syukurillah University of Mataram
Rusminah HS University of Mataram

DOI:

https://doi.org/10.55927/eajmr.v4i6.228

Keywords:

Facility, Social Media, Visitor Satisfaction

Abstract

This study aims to analyze the effect of social media and facilities on Visitor Satisfaction at the Sunday Race Event at Mandalika Kuta Circuit. This research is a type of associative quantitative research. The population in this study were all visitors who had visited the Mandalika Sunday Race Event. The main research instrument is a questionnaire distributed online to 100 respondents. The data were analyzed using Structural Equation Modeling - with Partial Last Square (PLS). The findings of this study are that social media has a positive and significant effect on visitor satisfaction. Then, facilities also have a positive and significant effect on visitor satisfaction.

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