The Role Of Attitude And Satisfaction In Increasing Revisit Intention Of Visitors To Pakuwon Mall Yogyakarta

Muhammad Fahmi Hanafi; Muhammad Saddam Sofyandi

doi:10.55927/eajmr.v4i7.243

Authors

Muhammad Fahmi Hanafi Islamic University of Indonesia
Muhammad Saddam Sofyandi Islamic University of Indonesia

DOI:

https://doi.org/10.55927/eajmr.v4i7.243

Keywords:

Attitude, Destination Image, Service Quality, Satisfaction, Revisit Intention

Abstract

This study aims to analyze the influence of attitude, destination image, and service quality on revisit intention to Pakuwon Mall Yogyakarta, with satisfaction serving as a mediating variable. This study was motivated by the high competition between world centres in Yogyakarta and the shift in the function of malls into centres of social and entertainment activities. This research is quantitative research. Data were collected using a survey distributed via Google Forms. There are 230 samples taken using the purposive sampling method and measured using PLS-SEM method. There are six hypotheses in this study, and four of them are accepted. However, mediation relationship between Service Quality and Revisit Intention does not have positive effect. This research provides practical implications for shopping center management in designing marketing strategies and service management that focus on visitor satisfaction and revisit intention.

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