Evaluating The Role Place Identity on Cultural Tourism Sustainability in Samarinda Weaving Community Using Propensity and Correlation Analysis

Devi Triwidya Sitaresmi; Alia Bihrajihant Raya; Roso Witjaksono

doi:10.55927/eajmr.v4i8.339

Authors

Devi Triwidya Sitaresmi Universitas Gadjah Mada
Alia Bihrajihant Raya Universitas Gadjah Mada
Roso Witjaksono Universitas Gadjah Mada

DOI:

https://doi.org/10.55927/eajmr.v4i8.339

Keywords:

Place Identity, Sustainability, Cultural Tourism

Abstract

This study evaluates place identity's role in sustaining cultural tourism within Samarinda's Weaving Community. Using a quantitative approach, data from 87 weavers were collected (Jan-Feb 2025). The methodology involves a proportion test for initial identity level diagnosis, followed by correlation analysis (Spearman's ρ) to reveal how place identity sub-variables influence cultural tourism sustainability. Findings show over 50% of weavers have moderate place identity, with a significant correlation (ρ = 0.596) to tourism sustainability. These insights suggest strengthening place identity via community engagement and infrastructure support to preserve weaving heritage and boost cultural tourism.

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