The Influence of Financial Literacy, Technological Advancement, Fear of Missing Out, and Risk Perception on Cryptocurrency Investment Interest among Generation Z in Surabaya

Yuwono Sulistyo; Tri Kartika Pertiwi

doi:10.55927/eajmr.v4i8.343

Authors

Yuwono Sulistyo Universitas Pembangunan Nasional (UPN) “Veteran” Jawa Timur
Tri Kartika Pertiwi Universitas Pembangunan Nasional (UPN) "Veteran" Jawa Timur

DOI:

https://doi.org/10.55927/eajmr.v4i8.343

Keywords:

Financial Literacy, Technological Advancement, Fear of Missing Out, Risk Perception, Crypto Investment Interest

Abstract

This study aims to examine the influence of financial literacy, technological advancement, fear of missing out, and risk perception on the interest in cryptocurrency investment among Generation Z in Surabaya. The research employed a quantitative method with a descriptive approach. A sample of 100 Gen Z individuals who reside in Surabaya and are familiar with crypto investment was selected using purposive sampling. Data were collected through Likert-scale questionnaires and analyzed using Partial Least Square (PLS). The results indicate that all four independent variables significantly and positively affect crypto investment interest. This suggests that higher levels of financial literacy, technological advancement, FoMO, and risk perception increase Gen Z's interest in cryptocurrency investments.

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