Development of an E-Commerce Platform as a Medium for Promotion and Marketing of Vocational School Products

Muhammad Syaeful Fajar; Nisa'ul Hafidhoh; Mochamat Bayu Aji

doi:10.55927/eajmr.v4i10.440

Authors

Muhammad Syaeful Fajar Madiun State Polytechnic
Nisa'ul Hafidhoh Madiun State Polytechnic
Mochamat Bayu Aji Madiun State Polytechnic

DOI:

https://doi.org/10.55927/eajmr.v4i10.440

Keywords:

E-Commerce, Products, Vocational School

Abstract

This study aims to develop a web-based e-commerce system to optimize the marketing and branding of vocational school products under the Teaching Factory (TEFA) program. The research employed a Research and Development (R&D) approach using the Waterfall model, consisting of requirement analysis, system design, implementation, and testing. The system was built using PHP (CodeIgniter), MySQL, Bootstrap, and JavaScript, integrating features such as product management, point of sales (POS), transactions, and dashboard analytics. Validation through Black Box Testing showed a 100% functionality success rate, while user evaluation obtained an 82% feasibility score, categorized as “very feasible.” The results indicate that the developed platform is effective in supporting product promotion, digital branding, and entrepreneurship learning for vocational students, serving as a sustainable model for digital-based vocational education.

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