Integration of Digital Leadership, Customer Trust, and Sustainable Communications: A Global Perspective on Business Communication Effectiveness

Bernadetta Anita Jerry S; Heddy Heddy

doi:10.55927/eajmr.v4i11.462

Authors

Bernadetta Anita Jerry S Politeknik Negeri Medan
Heddy Heddy Politeknik Negeri Medan

DOI:

https://doi.org/10.55927/eajmr.v4i11.462

Keywords:

Digital Leadership, Customer Trust, Sustainability

Abstract

The development of digital technology and globalization has revolutionized the way organizations communicate, lead, and maintain their performance. Business communication is no longer simply a process of exchanging information, but rather a strategic instrument that shapes leadership effectiveness, customer trust, and organizational sustainability. This article synthesizes multidisciplinary literature from ten international sources to conceptualize an integrative framework for business communication effectiveness that links digital leadership, customer communication, and sustainability practices. The proposed conceptual model asserts that business communication effectiveness lies at the intersection of technological competence, intercultural sensitivity, and ethical responsibility. This study provides important implications for business leaders and researchers in building adaptive and sustainable communication systems.

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