From Green HR Practices to Environmental Performance: The Strategic Role of Green Innovation in Bali Hotels

I Putu Yopha Candra Aditya; Anita Silvianita; Alex Winarno

doi:10.55927/eajmr.v5i1.558

Authors

I Putu Yopha Candra Aditya Telkom University
Anita Silvianita Telkom University
Alex Winarno Telkom University

DOI:

https://doi.org/10.55927/eajmr.v5i1.558

Keywords:

Green Human Resource Management, Green Innovation, Environmental Performance

Abstract

Increased resource exploitation and government regulations have encouraged the hospitality industry to adopt environmentally friendly practices to reduce operational impacts. This qualitative study aims to explore the relationship between Green Human Resource Management (GHRM) and environmental performance with the mediating role of green innovation. Based on the Resource-Based View (RBV) lens, GHRM is seen as a strategic instrument for building unique and valuable employee capabilities. The results of the analysis show that GHRM practices significantly improve environmental performance. In addition, green innovation acts as a crucial mediator that transforms human resource potential into real solutions through green product and process innovation. This synergy enables hotels to reduce their ecological impact while strengthening their competitive advantage in the global market.

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