Development of the Indomaret Franchise Business Model in Sidoarjo Using the Business Model Canvas

Alif Sulthan Rassya; Putu Nina Madiawati; Yogi Suprayogi

doi:10.55927/eajmr.v5i1.559

Authors

Alif Sulthan Rassya Telkom University
Putu Nina Madiawati Telkom University
Yogi Suprayogi Telkom University

DOI:

https://doi.org/10.55927/eajmr.v5i1.559

Keywords:

Business Model Canvas, franchise, modern retail, SWOT, TOWS

Abstract

This study aims to evaluate and develop the business model of an Indomaret franchise in Sidoarjo Regency using the Business Model Canvas (BMC) approach. This research employs a qualitative descriptive approach with a case study method conducted at a Regular-type Indomaret franchise in Sidoarjo. Data were collected through in-depth interviews, field observations, and document analysis. The analysis process involved mapping the existing business model using BMC, followed by SWOT analysis, development of IFAS and EFAS matrices, and strategy formulation using the TOWS matrix. The findings indicate several key gaps in the existing business model, particularly within the Value Proposition, Customer Relationships, and Key Activities blocks, which affect operational effectiveness and competitiveness. Based on these findings, this study proposes an improved Business Model Canvas (BMC Proposed) that is more adaptive to the local market characteristics of Sidoarjo.

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