The role of leaders in optimizing social media for Bakmie Asta brand awareness
DOI:
https://doi.org/10.55927/fjbes.v2i4.666Kata Kunci:
Digital Marketing, Key Performance Indicators, Social Media Management, (Sdlc) System Development Life Cycle.Abstrak
This study aims to optimize social media management in enhancing the brand awareness of Bakmie Asta MSME through a systematic and measurable approach. The research employed a mixed-method approach with an implementation-based framework using the System Development Life Cycle (SDLC) Waterfall model, which consists of the planning, analysis, design, implementation, and evaluation stages. Performance measurement was conducted using Key Performance Indicators (KPI) to evaluate content production, posting consistency, and engagement levels across Instagram, TikTok, and Facebook over an eight-month period. The results indicate that the implementation of an SDLC-based workflow successfully established a more structured, well-documented, and measurable social media management process. Based on KPI evaluations from the first to the third quarter, team performance achieved a good category with an average realization rate exceeding 80%. Furthermore, the use of paid advertising (ads) proved effective in significantly increasing the number of views in the short term, though organic content strategies demonstrated more stable and sustainable growth in views when implemented consistently. Overall, the combination of SDLC-based project management, KPI measurement, and adaptive content strategies successfully enhanced the brand awareness of Bakmie Asta
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