The Relevance of Print Media in the Digital Age: A Study on its Effectiveness in the Marketing Strategies of Hotels in Subic Bay Freeport Zone
DOI:
https://doi.org/10.55927/metropolis.v1i5.455Keywords:
Print Media, Traditional Marketing, Marketing Strategy, Hospitality Industry, Customer Engagement, Brand Positioning, Customer RetentionAbstract
This study examines the role of print media in hotel marketing strategies in the Subic Bay Freeport Zone amidst the digital age. A survey was distributed to hotel personnel, which included questions about brochures, catalogues, and flyers with respect to customer engagement, brand positioning, and customer retention. The quantitative correlational study results show that digital is most utilized, but print remains valid for enhancing customer recall, providing better trustworthiness, and professionalism. The findings indicate that print media is a complement to overall marketing performance. This research recommends hotels to utilize print in their marketing strategy along with digital platforms to enhance customer engagement, strengthen their brand position, and loyalty
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Copyright (c) 2025 Kent Carlo C. Baltazar, Malyn Doblois, Emelyn R. Eito, David Joseph Lawas, Andrea Pituc, Joy Ann Ragasa, Mark Joseph Pampolino, Roger Idos
This work is licensed under a Creative Commons Attribution 4.0 International License.
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