The Effect of E-Patient and Green Hospital Integration on Patient Loyalty with Patient Satisfaction as a Mediating Variable

Indira Wida Rosana

doi:10.55927/eajmr.v4i10.434

Authors

Indira Wida Rosana Universitas Muhammadiyyah Surakarta

DOI:

https://doi.org/10.55927/eajmr.v4i10.434

Keywords:

E-Patient, Green Hospital, Patient Satisfaction, Patient Loyalty, Digitalization of Healthcare Service

Abstract

This study aims to analyze the effect of integrating hospital digitalization and sustainability on patient satisfaction and loyalty at RSUD Dr. Moewardi, Surakarta. The study employs a quantitative approach using a survey method conducted among patients who have used the E-Patient application and received services at Dr. Moewardi Hospital, Surakarta. The results show that the implementation of the E-Patient system significantly increases patient satisfaction through ease of access and service efficiency, while the Green Hospital implementation positively affects patient comfort and trust. Furthermore, patient satisfaction is proven to be a mediating variable in building patient loyalty toward the hospital. This study provides an academic contribution by filling the literature gap concerning the relationship between digitalization, sustainability, and patient satisfaction. Practically, the findings can serve as recommendations for hospitals to optimize digital and sustainability strategies to enhance patient experience and strengthen long-term loyalty.

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