The Strategic Role of Communication Science in Building Effective Business Communication Strategies
DOI:
https://doi.org/10.55927/fjbes.v2i3.658Kata Kunci:
Communication Science, Effective, Business CommunicationAbstrak
The purpose of this study is to provide an explanation of the strategic role of communication science in building effective business communication strategies. The research approach to answer this research question is descriptive and qualitative. The data used is secondary data such as books, journal articles, and other related sources. The results of this study indicate that communication science is not simply a theory about how to send messages, but rather a strategic foundation that determines whether a business can survive, grow, and win in the marketplace. In the modern, digital, dynamic, and competitive business landscape, communication science acts as an architect, designing how all elements of a business interact with the world. The strategic role of communication science in building an effective business communication strategy is bridging company vision and market perception, audience segmentation and message personalization, reputation management and stakeholder trust, crisis navigation, and communication channel synchronization.
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Hak Cipta (c) 2026 Elizabeth, Sugeng Karyadi, Yunidyawati Azlina, Syailendra Reza Irwansyah Rezeki, Dhika Purnama Putra
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